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From June 11–13, 2025 (local time), the 2025 Jiangsu (Astana) Import & Export Fair was successfully held at the Astana International Exhibition Center in Kazakhstan’s capital city. SOHO Tianhong made its debut at an overseas trade exhibition, presenting a wide-ranging product lineup and signaling an important step forward in its international expansion roadmap.

Full Automotive Product Ecosystem Attracts Strong Attention

During the event, SOHO Tianhong highlighted its integrated capabilities across the automotive supply chain. The company showcased a comprehensive selection of offerings, including complete vehicle models, auto components, automotive care and maintenance products, as well as lifestyle accessories. Thanks to the diversity and practicality of the display, the booth consistently attracted high visitor traffic. Several categories—particularly spare parts, detailing supplies, and accessories—experienced rapid sales on-site, reflecting strong demand from the regional market.

Advanced Technology Becomes a Key Highlight

With a focus on “climate-adaptive automotive solutions,” SOHO Tianhong introduced single-platinum spark plugs designed to ensure stable ignition performance even in extreme cold conditions as low as –40°C, making them especially suitable for Central Asia’s harsh winter climate.

Another major highlight was the display of full-scale automotive body panels manufactured using electrostatic spraying technology. These components demonstrated exceptional craftsmanship, featuring surface flatness accuracy within ≤0.2 mm, nearly zero color deviation, and a consistently high-quality finish—showcasing the company’s advanced manufacturing standards.

A Kazakh automotive repair shop owner, Timur, who personally examined the products, commented: “These body panels outperform locally available alternatives in both precision and quality, yet the price is only about one-third. The value is remarkable.”

Interactive Experience Enhances Visitor Engagement

To improve product understanding and customer engagement, SOHO Tianhong established several hands-on demonstration zones. Visitors were able to directly test the UV resistance, signal shielding, and thermal insulation performance of 3M automotive films using professional testing equipment.

In addition, the booth provided a range of detailed reference materials, including vehicle model catalogs, parts selection guides, automotive film specifications, and customized floor mat selection tools, helping visitors make more informed purchasing decisions.

Strong Business Results and Market Expansion Insights

Over the three-day exhibition, the SOHO Tianhong booth attracted more than 500 visitors from countries such as Kazakhstan, Russia, the United Arab Emirates, and Oman. The company engaged in in-depth discussions with 31 potential partners and received strong cooperation intentions from 13 enterprises.

Following the exhibition, the SOHO Tianhong team also conducted field visits to local auto repair shops and parts distributors to gain deeper insights into regional market demands and operational challenges.

Overall, the company’s participation in the Astana fair significantly strengthened its presence in Central Asia and laid a solid foundation for future overseas growth. Looking ahead, SOHO Tianhong plans to further accelerate its global expansion strategy, actively align with the Belt and Road Initiative, and continue delivering high-quality automotive solutions from China to the global market.

http://www.soho-auto.com
SOHO Tianhong Automotive Group Co., Ltd

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